Prudential Assurance of Uganda earns the number one position mainly because of its product “Hospital Sente” which is mass appealing and uses appropriate technology.
The product is a mobile phone based service that can be used to generate quotations, track debtors and keep appointments. It targets the low income earners and includes, among others, one-month free cover for income replacement, hospitalization and funerals of the bread winner. It is ESG compliant and can detect fraud.
Promoteur des Prix d’excellence dans les assurances en Afrique
