African Insurance Awards 2024

Category

2024 Insurance Innovation of the Year

Nominee

Prudential Assurance Uganda Limited
Uganda

Reason for nomination

Prudential Assurance of Uganda earns the number one position mainly because of its product “Hospital Sente” which is mass appealing and uses appropriate technology.

The product is a mobile phone based service that can be used to generate quotations, track debtors and keep appointments. It targets the low income earners and includes, among others, one-month free cover for income replacement, hospitalization and funerals of the bread winner. It is ESG compliant and can detect fraud.