Launch of an innovative Cornerstone Airtel Insurance product.
Stunning idea to introduce the insurance concept.
Airtel insurance is absolutely free.
By linking a free insurance product to airtime sales, Cornerstone is driving market penetration beyond the usual boundaries and across the whole spectrum of social strata. This is not just a micro insurance product but one which benefits the whole telephone customer base.
Successful partnership with Telecom company to distribute easy-to-understand insurance products to the mass market.
Free insurance for Airtel with benefits and coverage rising with usage.
The Airtel life & health product has a robust social impact as it filters down through Nigerian society.
Developed a product that ensures the basic pricing structure is kept simple and caters for the financially-excluded.
Product structured to uphold the provision of an end-to-end/ sustainable service that ultimately safeguards the health and wellbeing of clients regardless of income brackets through customer-centric procedures.
Product customer’s base grew by over 160% from December 2014 to December 2015 thereby increasing access to insurance products for socially and financially disadvantaged Nigerians.
The customer base cuts across consumers at different income levels – low, middle and high.
Over 1 million combined customers as at December 2015.
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